KCC Entertainment Design (KCC) is set to design China's first Smurf-themed theme park.
The park's opening, alongside KCC's appointment, was announced at a press conference in Pudong, Shanghai.
Expected to open later this year, the park, which is located in Dream City, Shanghai, is being built by Shanghai developer Shimao Property Holdings in collaboration with IMPS, owner of The Smurfs brand.
Spread across 20,000 sq m, the park will be both indoors and outdoors and will feature four zones: The Forest, the Smurf's Village, Gargamel's House and The Outdoors. It will play host to more than 20 different Smurf-themed attractions such as the Smurfs Berry Coaster, Smurf Golf, The AR Gargamel Experience and the Smurfs climbing courses.
Yannick Maes, CEO of KCC, said: "We want the visitor to be completely immersed in the lives of the Smurfs and get the feeling they are part of the Smurfs family."
In addition, the park will meet the 17 sustainable goals set by the UN and Unicef.
"We have integrated these 17 sustainable goals throughout the park in a non-intrusive and playful way on interactive screens and in parkwide quests. This way, both children and their parents learn about these goals and are invited to become a member of Team Smurfs! We are especially proud to have contributed, although in a small way, to putting this magnificent cause in the picture," Maes added.
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